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Why E-Cloth: Brand of the Month

At E-Cloth, we believe in the power of small changes to make a big impact. By swapping out traditional “cleaning” products for E-Cloth eco-friendly microfiber cloths, you can reduce your environmental footprint and make a positive impact on the planet. E-Cloth’s mission is to make sustainable cleaning accessible to everyone, without sacrificing performance or affordability. With E-Cloth, you can clean your home with confidence, knowing that you’re using water-activated cleaning™ that’s gentle on the environment and your wallet. Join us in our mission to create a greener, more sustainable world, one clean home at a time.

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For more than 20 years, E-Cloth has made premium cleaning materials using superior textiles and exceptional engineering.

  • You want cleaning products that work. We call that Effective.
  • You care about quality. We call that Exceptional Engineering.
  • You want fewer cleaners and don’t want to pollute your family, pets, or the world. We call that Eco-Friendly.

The story of our reusable microfiber cloths started more than twenty years ago with a guy named Steve Pearson. Intrigued by the idea of cleaning with just water, Steve set out to manufacture the world’s best cleaning system.

He started humbly, in a one-room office with a cardboard box filled with 300 premium quality microfibers, determined to bring the eco-friendly cleaning concept to as many homes as possible.

The more he learned, the more his passion grew. To help him create the best cleaning cloth possible, Steve teamed up with an engineer and scientists. The results of that collaboration were E-Cloth’s General Purpose Cloth and Glass and Polishing Cloth.

Initial tests on popular household appliances like Neff, Miele, and Electrolux proved how well the cleaning cloths worked on stainless steel. A brand was born!

Although E-Cloth has added dozens of specialized products, those flagship cloths are still purchased by millions of customers each year, revered for their unsurpassed ability to clean without additional cleaners.

Through the years, E-Cloth has remained committed to the ideal of producing reusable cleaning cloths that clean better than anything else.

How is E-Cloth Made?

Before an E-Cloth gets its tag, it’s a high-quality textile. We start with microfiber fabric that has both a high denier and a high ratio of grams per square meter. That’s textile-speak. It means the fibers in our products are heavier than most. And that’s just the start.

In addition to starting with an incredibly high-quality material, E-Cloth then employs a unique manufacturing method, which significantly boosts the cleaning performance of our microfiber cloths.

First, there’s the science.

Microfiber cloths have tiny fibers with a positive charge. Dirt, on the other hand, is negatively charged. A water molecule consists of two hydrogen atoms and one oxygen atom, giving it magnetic-like properties. See how this works? When you add water to a microfiber cloth, it draws the grime in, traps it, and removes it from your surfaces.

For microfiber to be effective, however, the textile’s uniformly shaped fibers must first be split. Other manufacturers often accomplish this inexpensively by mechanically crushing the fabric between heavy steel rollers, creating uneven fractures where the fibers cross.

 At E-Cloth, we don’t take the easy route. Instead, we pass our textile through a solution that creates even voids along the length of the fiber. In combination with water, these voids will attract and hold grime. This produces better cleaning results when compared to the thick, uneven fibers that are split by mechanical processes. Our fibers are split finely and uniformly, allowing our products to clean more thoroughly and effectively.

E-Cloth products and water pull grime into the cloth’s tiny voids and the cloth holds the grime in until you flush it away under the faucet. You can be confident knowing you’re left with clean surfaces wherever you use E-Cloth.

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Beyond the science, there’s customization.

In addition to our precise, high-quality materials and superior manufacturing method, at E-Cloth, we know for certain that one size does not fit all.

That’s why we customize every product in our line specifically for the task at hand. Our Kitchen Cloth, for example, has a scrubbing corner to help you tackle pesky countertop residue. Our Classic Check Dish Towel has a bit more cotton content, so it wicks moisture faster than other products. You’ll find customizations throughout our product line because we understand that you don’t just want any product — you want the right product for every task.

Our powerful performance results from the precise method we use to create even voids within our fibers, the custom design of our products, the purity of our raw materials, the ratio of nylon to polyester within our microfiber yarn, and the unique weave or knit pattern and density of our textiles.

Effective. Exceptional Engineering. Eco-Friendly.

These cornerstone values comprise the heart of the E-Cloth family. We’re glad you’re here.

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