Part of raising a healthy baby is providing a healthy environment, and don’t you think taking care of the natural environment is part of that too? Green Toys are an Eco Mama’s dream: not only are they safely made for your baby, they are made with 100% recycled materials.
The toys are made from recycled plastic milk jugs, packaged in recycled materials, and are printed with soy ink. Their system also diverts material from landfills, which saves energy and reduces their carbon footprint. Additionally, they are 100% US made, which reduces greenhouse gasses, energy, and transportation.
How Green Toys uses green branding
With a name like Green Toys you can bet that they use a lot of green color in their marketing! Their website features enchanting images of kids having good clean fun—that’s good for the environment. Their mission is simple: raising awareness about sustainability while delivering unquestionably safe products. And as such, they attract the kind of parents and customers that are dedicated to going green as well.
How you can be like Green Toys
If you are truly dedicated to going green with your company, consider all the products and materials you use to do business – where do you source your office supplies, where does the food you serve come from, what is the clothing you sell made of? Embrace transparency and tell the story behind each material. Feature the story on your website and marketing materials. Customers will appreciate the care that goes into your product and will become loyal to your brand.
I’m a tea junkie, says Victoria Smith, Marketing Consultant. And as a self-proclaimed expert on the subject, let me tell you, you won’t find a better (and more eco-friendly) tea than Numi.
Numi Tea has sustainability in their DNA. Their mission is to unite mind, body and spirit through tea, and they extend that holistic idea to helping protect our planet.
Not only do they talk the talk, they walk the walk. Everything Numi Tea does ties back to their mission: from sustainable packaging to making donations to environmental nonprofits to tracking carbon emissions during the production process. They make sure every step in sourcing, making and selling their tea is environmentally sound.
Numi Tea is also the brainpower behind OSC2 (One Step Closer to an Organic Sustainable Community), a group of CEOs and business leaders from the sustainably-focused, natural products industry that are dedicated to improving sustainability across all industries. They’re dedicated to improving not only their own practices, but business practices across the board. Now that’s commitment.
How Numi Tea uses green branding
Everything in Numi Tea’s design and branding screams organic and eco-friendly. Just like green practices are a part of their brand DNA, that eco-friendly vibe is a part of their design DNA as well. Numi uses a lot of earth tones like brown in their design and branding. This isn’t super common, but makes total sense for an organic brand. When people see brown (the color of soil) combined with their overall eco-friendly branding, they feel connected to everything earthy.
How you can be like Numi Tea
The reason that Numi Tea is so successful in their sustainable practices is because it’s part of who they are. Insert sustainable practices into the core of your company mission. When it’s part of who you are as a brand, it will infiltrate everything you do, and being green will become effortless. Say you own a surf shop. Make green practices part of your brand by only sell boards made out of recycled materials or organize a monthly beach cleanup with your team.
Seventh Generation is a cleaning products company that revolutionized the cleaning industry with eco-friendly cleaning products free of harmful toxins and chemicals. Unlike other eco-friendly brands which often cost more, Seventh Generation prices their items competitively, making it an affordable yet healthy choice that is not only safe for the environment, but for your family and pets.
It’s the one-two punch of being awesome for the environment and awesome for human health. The company also recently topped Forbes’ annual “Best For The Environment” list, which highlights companies that go above and beyond standard green practices. Clearly, they’re doing something right.
How Seventh Generation uses green branding
Similar to Numi Tea, Seventh Generation is so blatant with their eco-friendly design, it’s impossible to miss. Considering they’re so focused on the environment, it definitely feels true to their brand.
How you can be like Seventh Generation
Seventh Generation is a pretty traditional green company, but the secret to their success is how they’ve been able to expand outside of the typical customer base by highlighting product benefits that appeal to all consumers—not just eco-folks. If you can push your product’s other benefits (Seventh Generation focused on health), you’ll get even more customers behind your eco-friendly mission.
